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  • HOW DID WE
    IMAGINE THE
    FUTURE WORLD
    OF BUSINESS
    Over the past 150 years future views of the world have
    evolved with far-reaching-concepts ahead of the time but
    rooted in the emerging technologies of the day.
    Forecasting business: 1922 view of 1972
  • WHY HAS THE
    FUTURE NOT
    TURNED OUT
    AS IMAGINED
    It rarely does because these future views are myopic
    and fixated on one singular emerging technology
    that will solve everything. It won't. We need a more
    comprehensive view of the past & transition periods.
    Future visioning: 1900 view of 2000
  • WHAT CAN WE
    LEARN FROM PAST
    TRANSITIONAL
    PERIODS
    How the three Industrial Revolutions of the past 300 years
    leveraged emerging technologies that reshaped society around
    them at all levels.
  • WHAT CAN WE
    LEARN FROM PAST
    TRANSFORMATIVE
    PROJECTS
    How each Industrial Revolution spawned transformative projects
    (like the US Transcontinental Railroad) that drove emerging
    technologies into existing industries and disrupted them.
  • WHAT CAN WE
    LEARN FROM
    PAST DISRUPTIVE
    TECHNOLOGY
    How this disruptive technology violently disrupted
    each industry entered in a repeating cycle.
  • WHAT CAN WE
    LEARN FROM PAST
    IMPACT ON THE
    BUSINESS WORLD
    How the business world has gone through the
    different ages: of steam, manufacturing,
    distribution, information, and now the customer.
  • WHAT WILL THE
    FUTURE WORLD
    OF BUSINESS
    LOOK LIKE?
    Digital [Technology] has transformed the ways in which
    customers discover, explore, buy, and engage with products
    and services, allowing them to transcend traditional channel
    boundaries (Forrester, 2016).
  • HOW WILL YOU
    TAKE A JOURNEY
    TO THE FUTURE?
    You can get there through transition and transformation but
    pay close attention to the lessons of the past to create an
    iterative transformation strategy.
  • YOU NEED TO
    TAKE THIS
    STEP WHILST
    YOU CAN
    Economies of scale, distribution strength, and brand
    don’t work anymore because digital technology has
    changed the dynamics of the markets in which you
    operate and the speed needed to remain competitive
    (Forrester, 2016).
  • WE HAVE
    TAKEN SIMILAR
    JOURNEYS
    BEFORE
    For 500 years we have been reimaging the future
    and realizing it through emerging technologies.
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Lessons from History

Creating a transformation roadmap from the past to the present to the future

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