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HOW DID WE
IMAGINE THE
FUTURE WORLD
OF BUSINESS
Over the past 150 years future views of the world have
evolved with far-reaching-concepts ahead of the time but
rooted in the emerging technologies of the day.
Forecasting business: 1922 view of 1972
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WHY HAS THE
FUTURE NOT
TURNED OUT
AS IMAGINED
It rarely does because these future views are myopic
and fixated on one singular emerging technology
that will solve everything. It won't. We need a more
comprehensive view of the past & transition periods.
Future visioning: 1900 view of 2000
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WHAT CAN WE
LEARN FROM PAST
TRANSITIONAL
PERIODS
How the three Industrial Revolutions of the past 300 years
leveraged emerging technologies that reshaped society around
them at all levels.
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WHAT CAN WE
LEARN FROM PAST
TRANSFORMATIVE
PROJECTS
How each Industrial Revolution spawned transformative projects
(like the US Transcontinental Railroad) that drove emerging
technologies into existing industries and disrupted them.
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WHAT CAN WE
LEARN FROM
PAST DISRUPTIVE
TECHNOLOGY
How this disruptive technology violently disrupted
each industry entered in a repeating cycle.
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WHAT CAN WE
LEARN FROM PAST
IMPACT ON THE
BUSINESS WORLD
How the business world has gone through the
different ages: of steam, manufacturing,
distribution, information, and now the customer.
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WHAT WILL THE
FUTURE WORLD
OF BUSINESS
LOOK LIKE?
Digital [Technology] has transformed the ways in which
customers discover, explore, buy, and engage with products
and services, allowing them to transcend traditional channel
boundaries (Forrester, 2016).
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HOW WILL YOU
TAKE A JOURNEY
TO THE FUTURE?
You can get there through transition and transformation but
pay close attention to the lessons of the past to create an
iterative transformation strategy.
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YOU NEED TO
TAKE THIS
STEP WHILST
YOU CAN
Economies of scale, distribution strength, and brand
don’t work anymore because digital technology has
changed the dynamics of the markets in which you
operate and the speed needed to remain competitive
(Forrester, 2016).
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WE HAVE
TAKEN SIMILAR
JOURNEYS
BEFORE
For 500 years we have been reimaging the future
and realizing it through emerging technologies.